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MrBeast@mrbeast Β· Instagram
Data as of AUGUST 2026 Β· Verified by CreatorlandFollowers
88.6M
Engagement rate
2.5%
Avg likes
2.2M
Avg comments
35.4k
Avg reels plays
30.8M
Growth history
7-month history
88.6M followers+3.8M in 6 months
FebMarAprMayJunJulAug
Engagement spread
Your 2.5% engagement rate, measured across recent posts.
What an average post earns
Likes96.3%
Comments1.6%
Shares2.1%
Content performance
Popular posts
19.5M103.2k
9.2M117.4k
7.8M27.3k
6.3M20.1k
6M118k
5.8M44.2k
Recent posts
597.2k10.7k
584.1k16k
2.4M25.4k
3.7M49.6k
298.9k5.1k
1.1M12.2k
Popular reels
449.1M
239.4M
214.9M
188.3M
163.3M
143.8M
Recent reels
20.7M
29.4M
57.3M
89.3M
15.1M
11.5M
Sponsored postsPaid-partnership content detected on this account
Paid partnership Β· @boxbollen
193.4k likes9.4k comments
Paid partnership Β· @ishowspeed
923k likes7.9k comments
Paid partnership Β· @tmobile
2.1M likes7.8k comments
Paid partnership Β· @stumbleguys
508k likes4.9k comments
Paid partnership Β· @stumbleguys
441.3k likes0 comments
Paid partnership Β· @meta
1.5M likes11.5k comments
Popular hashtags
#ad#feastablespartner#riyadhseason#canelocrawford#1bkindness#matchforhope#ishowspeed#netflixpartner#fallontonight#lunchlypartner#youtubepartner#1billionsummit
Popular mentions
@thea_booysen@tareqq@nolanhansen@chandlerhallow@karljacobs@mrbeast@dariuss@beastgames@majdk@ishowspeed@marlon3lg@jeffprobst
Niche & network
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Account facts
Account type
Creator
On Instagram since
November 2015
Posts
498
Based in
United States
Language
English
Audience
Your followers
Audience quality
83%real audience
About 8 in 10 of these accounts look like real, active people.
LOW CREDIBILITY CLASS7% notable accounts
Mass followers10.3%
Suspicious accounts11.7%
Influencers3.3%
Real people74.7%
Audience reachability
90%likely to see your content
Followers who follow fewer than 1,500 accounts β few enough that your posts actually reach their feed.
Follows <500
59.4%
500β1,000
22.6%
1,000β1,500
7.8%
1,500+
10.3%
Demographics
Gender
Female 19.2%Male 80.8%
Languages
English
89.4%
Spanish
1.5%
Dutch
1.4%
German
1.2%
French
0.8%
Age
11.9%
49.7%
29.8%
6.3%
2.2%
0%
13β1718β2425β3435β4445β6465β
Gender per age
13β1718β2425β3435β4445β6465β
Ethnicity
6.4%
Hispanic
13.7%
Asian
59.4%
White / Caucasian
20.5%
African American
Location
Countries
United States53.6%
United Kingdom7.1%
Canada4%
Australia3.6%
India1.9%
States
California
7.6%
Texas
4.5%
Florida
3.8%
New York
2.7%
North Carolina
2.3%
Cities
Los Angeles
2.3%
New York City
1.6%
Greater London
1%
Melbourne
0.6%
Jakarta
0.5%
Audience brand affinity
Your audience loves these brands
How much more likely this audience is to engage with a brand than the average user.
W
Walt Disney
1.4Γ more likely
A
Apple
1.1Γ more likely
P
PlayStation
3.6Γ more likely
P
Pokemon
2.7Γ more likely
N
Nike
1.2Γ more likely
M
Marvel Entertainment
2.2Γ more likely
S
Starbucks
1.2Γ more likely
D
DC Entertainment
1.4Γ more likely
Audience interests
Television & Film
26.9%
Gaming
23.3%
Sports
20.5%
Restaurants, Food & Grocery
19.8%
Cars & Motorbikes
18.3%
Electronics & Computers
18.2%
Camera & Photography
18.1%
Toys, Children & Baby
17.8%
Notable Followers
7% of this audienceNeymar Jr
@neymarjr
242.5M followers
Kevin Hart
@kevinhart4real
172.3M followers
NBA
@nba
88.1M followers
433
@433
79.7M followers
Khabane Lame
@khaby00
78M followers
KAROL G
@karolg
70.2M followers
Marcelo Vieira
@marcelotwelve
67.2M followers
Chris Hemsworth
@chrishemsworth
58.1M followers
Audience lookalikes
Creators with the most similar audiences β brands that book them should book you.
MrBeast Store
@mrbeaststore
1.4M followers
Chandler Hallow
@chandlerhallow
5.2M followers
Ava Tyson
@kristyson
1.9M followers
PewDiePie
@pewdiepie
19.3M followers
Lazar Beam
@lazarbeamyt
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DramaAlert
@dramaalert
515.2k followers
GARRETT NICONIENKO
@theofficialgarrett
271.9k followers
Marzia Kjellberg
@itsmarziapie
8.2M followers