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Taco Bell had already freed the phrase "Taco Tuesday" from trademark restrictions in 2023. The problem: National Taco Day was fixed on October 4, so it landed on a Tuesday only once every seven years. To change that for good, the brand needed the authority beh...
Joint announcement from National Day Calendar and Taco Bell (Sept. 17, 2024) making the first Tuesday in October the permanent home of National Taco Day.
National coverage of the move, including Taco Bell's $1 tacos and month-long Tuesday Drops built around the new date.
Posted Sep 5, 2026