Most brands rent a moment. Microsoft built one that comes back every year.
In 2018 Microsoft founded National Solitaire Day, and National Day Calendar® set May 22 as its permanent home — the day Solitaire first shipped with Windows 3.0 in 1990. Eight years later it's still running, with in-game events every May 22 and a 30th-anniversary world record attempt along the way.
New case study on my profile on what it looks like when a brand owns a day instead of borrowing one.
Marlo Anderson
24d
Most brands rent a moment. Microsoft built one that comes back every year.
In 2018 Microsoft founded National Solitaire Day, and National Day Calendar® set May 22 as its permanent home — the day Solitaire first shipped with Windows 3.0 in 1990. Eight years later it's still running, with in-game events every May 22 and a 30th-anniversary world record attempt along the way.
New case study on my profile on what it looks like when a brand owns a day instead of borrowing one.
Marlo Anderson
26d
National Taco Day lands on a Tuesday this year, and every year from now on. That wasn't luck. Taco Bell wanted the day on Taco Tuesday for good, and as the authority behind National Day Calendar®, we made it official.
New case study on my profile breaks down how it happened and what it looks like when a brand becomes part of a day people already celebrate.
If your brand wants to be the official destination or product of a day your customers already love, let's talk.
