My superpower, more than anything, is pairing core data trends with consumer needs so that the business can generate revenue. But what does that even mean? It means understanding what early customer behaviors are telling you in order for teams to strategically go to market with force. Or not, by the way. Sometimes the data will tell you there's a problem to be fixed first before you ramp up spend/creative/partnerships/etc. But if you do this correctly, you can capture market share quickly. LFG